Disarm them with charm

"The Mask of Zorro" is the only movie with blood and gore that I've watched repeatedly because it is entertainment par excellence. Incredible action, incredible lines. But the bit that applies to this piece is when Don Diego (Stuart Wilson) tells Alejandro (Antonio Banderas), "You have passion and your skill is growing. But to enter Montero's world, I must give you something which is completely beyond your reach."

 "And what is that?" Alejandro asks.

"Charm." 

Indeed when Alejandro acquires charm, he becomes the unstoppable and irresistible new Zorro as the disarming Elena (Catherine Zeta-Jones) will tell you.

Charm is the most potent weapon in the marketplace

There you have it, ladies and gentleman. Charm is the magic bullet that never misses the target. It's the most potent skill in the marketplace. It opens the most tightly closed doors. It wins you friends that can get you big projects that previously seemed unattainable. 

 Charm is the light that dispels the darkness in your business world; it's the fuel that keeps your engine roaring; it's what keeps you performing with pleasure in spite of the unpleasant circumstances surrounding your life and work. 

Charm does not come easy but it's not beyond attainment. It takes brick by brick to build a skyscraper, you acquire charm step by step. When you explore your world; read great books, watch fine movies and interact with informed people, it increases your knowhow. When you do exercises, be clean, feed well, have enough sleep and give your best to what you do, you stay focused and refreshed. 

There's a whole lot you can do but ultimately charm is all about having a positive mentality. It's about deciding to be the man or woman God created you to be. God didn't create shrinking violets otherwise He would not have commanded us to subdue and rule the world. 

Be charming.